What Do People Want to Read?

Where Do Their Interests Lie?

By Mitchell Slepian

We all know we are swamped by too much copy. Whether it be news, fiction, non-fiction, or social media posts. We can agree that social media falls between fiction and non-fiction. We all know people who swear by it and believe everything that’s posted.

Some of you know, for many years, I have been working on a graphic novel. It is taking too long. I need an illustrator. For those of you following, Marc, Alana, Anat, and the rest of the bunch, I thank you. There will be more soon enough. 

The questions on my mind are: What are people interested in reading, and how can I get them to read it? As a PR professional, I was taught that when pitching a journalist, I need to explain why a story is newsworthy and why readers will care. I remember creating the American Institute of CPA’s (AICPA) Economic Outlook Survey Index. The AICPA had an economic outlook survey. No one cared about it. Duke University and CFO Magazine partnered on one.  Several other universities had a survey I wanted ours to reach new heights.  At the time, we did it with North Carolina State University. I spoke to trusted reporters at Bloomberg, Dow Jones Newswires, and a few other media outlets. The journalists told me to create one index. I got approval and did it. I offered embargoed data to Bloomberg, Dow Jones, and The New York Times. All of them ran it. That was in 2011. The survey continues to run and gets top-tier media coverage. I have long left the AICPA. But now I was able to create something that people wanted to read.

I have been writing blogs on many topics, including but not limited to AI and how it is shaping our future, Coney Island, how people try to sit anywhere at shows and games at Madison Square Garden, Yankee Stadium, and other venues, the Staten Island Ferry, etc.

The Drop on the Cyclone, Luna Park, Brooklyn, NY

My blog about Coney Island and the Ferry got many clicks. The AI blog got several comments on LinkedIn. But one person read it. Weird.  I wrote about LinkedIn. People did read it. Did it reach the numbers of Coney Island and the ferry? Not even close. I know from my PR work that certain industry trades carry a lot of weight. Their circulation numbers are not high. But consistent placement in those outlets leads to top-tier media, such as The Wall Street Journal. 

The Ferry Sailing By the Verrazzano–Narrows Bridge

I know my blog posts are not at the level of the top trades and media. But I have a small but growing following. My AI post would have opened up new areas. Maybe we haven’t gotten there with AI yet. Or we are over exposed, and people are taking a break from reading about it. 

The Stadium

The question remains: are people more interested in things that are changing and reshaping our world? Or, would they rather read about the things they grew up with and are closest to?

It is Pricier Being Single

Single People Are Discriminated Against

By Mitchell Slepian

Being single sucks. It costs more, and you are discriminated against. In many cases, it is not our fault. Yes, I know married couples with children experience the costs of housing for themselves and their offspring. It is not cheap.

However, what I want to get at is why being single is more expensive than most people think. Do you travel? I have been to many places, including Iceland, Ireland (both Northern Ireland and the Republic), Italy, and Israel. I guess I like “I” nations. I doubt I will ever go to Iraq, Iran, or Indonesia. I have also visited Austria, Germany, Hungary, Spain, and Russia. I am leaving out a few places. But you get the point. I love booking these trips and have a fantastic travel agent. I am a repeat traveler with certain touring companies and receive the appropriate discounts. I always pay in full when booking. You often get another discount for doing that. Sounds great. The discount means nothing when they tack on several hundred dollars for being a solo traveler. Some tours do not permit it.

Yes, singles tours are available. They are usually cheesy Caribbean cruises where they do games to hook you up. They are not trips to the spots as mentioned earlier. I have only been on one cruise. It is an orange boat – The Staten Island Ferry. Once I got to steer it. I had fun. That cruise is free. Anything can get on it. If you haven’t sailed on it, go for it, and you will see what I mean by ‘anything’.

Staten Island Ferry

I go to several concerts and shows every month. Shows can be theater, opera, ballet, and other forms of entertainment. Concerts could be the NY Philharmonic or at the Beacon, Garden, and Radio City Music Hall. Sometimes I go solo. Sometimes I go with my “concert friends.” We are single and attend tons of shows. For many reasons, I prefer aisle seats. I want it to be easy if I need to get up and run to the bathroom, concession stand (I rarely buy anything there), or walk out of the show because I am bored or the performer or show is offensive. I have walked out of a few: Hadestown, Patti Smith, and Porgy & Bess stand out. Lately, the Beacon and Radio City require you to buy the aisle seat and the one next to it. I struggle with this.

Lincoln Center

In some cases, I bought the third seat. I also reached out to my group and found someone willing to join me. Alas, I got my aisle seat. For the time being, City Winery, Regal, and Yankee Stadium let me pick any seat I want. Hey, I am paying, so I should be able to buy what I want. My choices are to stay home or buy two seats and have no one seated next to me. But why should I pay more?

Dining out is just as discriminatory. I go to restaurants solo all over the city. In some places, I know the bartenders and restaurant managers quite well. I have my preferred seating, and they welcome me with a glass of Sauvignon Blanc. In others, the first thing they do is try to seat you at the bar. In some places, that’s my preferred spot. Others, I want a table. Recently, I attended a performance by the NY Philharmonic. Thankfully, David Geffen Hall and the other theaters at Lincoln Center are not discriminatory. You can sit wherever you want to pay for.

Lincoln Center

Try going food shopping, whether it’s an online grocer (my preference) or a supermarket. I eat lots of fresh veggies. Most of the packages are made for families, for example, a three or four-pack of corn on the cob, peppers, carrots, etc. I love apple cider donuts. These days, I rarely eat junk. But would buy one. Trader Joe’s and the other stores do not sell them singly. You need to buy a pack of four or six. These and the veggies would not last long enough for me to eat them. I have heard from friends about health care insurance costs when they are buying for themselves.  They get ripped off.

Some are single by choice, while others are single for other reasons. Whatever they are, we deserve to be treated fairly.

Frozen Water 

And A Little Class at the Stadium

By Mitchell Slepian

Frozen Water

Early this morning, before Old Timer’s Day (OTD), I was doing my usual walk around Macombs Dam Park. That’s the park built in the footprint of the House that Ruth built. I have been to almost every OTD since 1977 or 1978. I stroll the park before every game I attend. I usually run a few miles on the track. Today I did three. My current record is five. Sometimes I do not run all my miles. 

At prior OTD’s, I remember seeing The Clipper (Joe DiMaggio), the Mick (Mickey Mantle), Scooter (Phil Rizzuto), The Chairman of the Board (Whitey, Ford), all Hall of Famers that I never saw when they played official ballgames. I saw modern day Old Timers such as Mr. October (Reggie Jackson), The Gator (Ron Guidry), Paul O’Neil, and Mariano Rivera (he got hurt during today’s game) play. I wish The Captain (Derek Jeter) had shown today. After all, we were celebrating the 25th anniversary of defeating the Mutts (Mets) in the World Series. That night, Jeter became the first MLB player to be named All-Star Game and World Series MVP in the same season. He still is. A lot of good things happened to me that day. The victory was the crowning moment.

Today was warm. I need to be hydrated. Some people know of my kidney stone issue. I have “enjoyed” four of them—maybe more. I bought a giant bottle of water from the street vendor near the Metro-North Railroad Station in the park. Thank you, George (Steinbrenner), for getting that station built. I don’t take this train. But people need every option to get to 161 Street. When they built the original station, the Yankees made sure the subway went up there. The Yankees do want people to get to their holy stadium.

The vendor asked me if I wanted a cold bottle. I said, “Do whatever you can do.” The vendor gave me a bottle that was frozen solid. I walked around with it and smashed it against the wall at the railroad station. I broke the ice. Most of it. For some strange reason, the bottle didn’t burst open and saturate me. Things like that usually happen to me. 

He saw me smashing the bottle. He yelled, “My friend, come here.” He was holding another bottle. I thought he was gonna give it to me. He said, “Let me see your bottle.” My bottle was open, and he started pouring water from his bottle into mine. The water began to melt. He said, “This is my bottle. But I didn’t drink from it.”  Did I trust him? 

I kept walking and went to the spot where the Old Timers usually entered the stadium. Years ago, pre-COVID, they emptied the bus and we all stood in awe as Ron Guidry helped the older people, such as Don Larsen and the Chairman, get off the bus. 

Today, I saw Jorge Posada (He should be in Cooperstown) pull up and drive into the Stadium. Jack Cury, YES Network broadcaster, exited a car and started walking in. Many people approached him and asked for autographs. He signed everyone’s baseballs, papers, and other items. He shook lots of hands. He looked at me and said, “Do you need anything from me?” I said “How about a picture. He smiled and said, “Let’s do it.” I told him how much I’ve loved his books, and I have them all on my Kindle. He said, I have another one coming out soon. I said, “I will buy it.” We shook hands and he walked into the Stadium. He always wears nice suits (Today, he was wearing Khakis and a YES pique polo shirt). Someone yelled, “No suit?” He waved his arms and laughed. He probably has his wardrobe in his office. I doubt he stuffed it in his backpack. I have a few backpacks and have been made fun of for carrying them forever. Curry showed so much class.

Me with Jack Curry

A bus pulled up and we all stared out. We were hoping that today’s OTD participants, Constantino (Tino) Martinez, Andy Pettitte, Bernie Williams (He should be in Cooperstown), El Duque (Orlando Hernandez), Joe Torre, and others would get off and let us take pictures and sign stuff. Years ago, that happened. Most of those guys were still playing at that time. The bus pulled into the Stadium lot. Who knows who was on it? Two empty buses followed.

I had enough of waiting and went to the Clear line for my usual expedited entry. I passed through security at rapid speed. I always do. The woman in front of me did as well. Security pointed us to the ticket scanning line. She did not have a ticket. The man scanning the tickets told her she couldn’t go in. She was showing a screenshot of a ticket. There’s a huge sign saying you need your official e-ticket to get in. The website says the same thing. The employee kept saying she couldn’t go in and showed her how her ticket would not scan. He nodded towards security. She screamed, she’s a season ticket holder and does this every day. She tried to push her way in and was escorted out. In 2005, I saw something similar at Madison Square Garden when I entered to see U2. Two kids had tickets. They were fake. They screamed at security that they had just paid a man $400 each on the street for these seats, and the man swore they were real. They thought they should be let in. They weren’t. They were forced to exit.

While this woman was throwing her tantrum, the guy scanned my legitimate ticket and went in. This woman showed no class.

As for my frozen water bottle, I decided to let it go. Go into the trash can, that is. A waste of $3. No big deal. I found a woman selling small ones for $1. I bought and sipped it. We won today. I got transferred back to an essential winning season. All was well.

Jen talks marriage and has memories of camp

Jen and Jake were dining on juicy bone-in ribeyes with perfect marbling at Reserve Cut. A bottle of Shiloh Legend was poured into their wine glasses by the wait staff. Things were getting serious with these two. Jen was hoping a ring was not so far away. Jake felt the same. He even started looking for them with his mom and sister.

As Jen dug into her perfect cut of meat an old camp memory hit her right in the head. She remembered Anat Ovadia. She was a weird kid in camp. She wasn’t the friendliest. She didn’t bathe much. She always wore boots, whether she was hiking the trails, playing softball and soccer. She never took them off. She had an affinity for eating dried fruit. Her grandmother often mailed her platters of it. She never shared.

Jen remembered one late evening when she and her girlfriends, all about 11 or 12 years old grabbed her out of their bunk. She was wearing her boots. The tweens held their noses. They dragged her down to Stone Lake. They pulled her boots off. Anat freaked. They had to gag her to shut her up. They put a life preserver on her and tossed her into a canoe. Jen and the others got into their own canoes. Sarah jumped into Anat’s canoe. They all paddled out to the center of the lake. Jen paddled over to Sarah and Anat. Sarah gave the high sign. Jen swamped Sarah’s and Anat’s canoe. Sarah pulled herself over the side of Jen’s vessel. The other girls circled Anat and started a splash war while Anat struggled. She was not a good swimmer. Thankfully she was wearing a life preserver. She was treading. Tears fell down her face. The girls were taunting her. They stopped and paddled back to the docks. They left Anat in the center of the lake.

The girls sat on the docks and had chocolate snacks. They laughed while they watched Anat slowly swim back.   When she got out of the lake, they made her swear to keep her mouth shut. If she blabbed they promised they’d take her fruit snacks and leave them out for the raccoons. They let her put her boots back on and made her march back to the bunk in silence.

Man, we were mean Jen thought to herself. She sipped her wine and gazed into Jake’s eyes. Jake started talking to her about marriage. Jen felt the butterflies tingle. As he was talking she thought of Marc and was wondering whatever happened to Anat. She was connected with all of her camp friends on Facebook and Linkedin. One or two might even be bridesmaids if everyone goes as she wishes. Later she’d look Anat up. She figured she probably turned out ok and might even be a mom. Her mind flipped to the time she was kissing Marc as Bowie played Starman at the Garden many years ago.

The two left the restaurant, kissed each other good night and headed to their respective subway lines.

Meanwhile, Anat was trolling the city munching on dates and apricots. Life was not kind to her. But she was not kind too much.