Artificial Intelligence – Mitchell's thoughts, photos, etc.

Job Searches Suck. How AI Can Make Them Better.

Job searches suck. We know that. You spend hours writing and rewriting your CV and cover letters. Scammers call you with the job of your dreams and try to ask you to pay them to update your resume. Some people fall for this. However, they never get an updated resume; they find unauthorized charges on their credit cards. It is not fun.

Where does AI get into the picture? Job boards use AI to tweak your resume or cover letter. For the most part, it is legit. In some cases, it’s free. I write my cover letters, resumes, and portfolios myself. AI is a great tool for brainstorming. Sort of like working with a job counselor.

AI is here. It is becoming useful in many areas. In the job search, it helps with research. Using a variety of tools that you can easily find on Google, you can do some great sleuthing on the company you are applying to and the specific role.

You can find out the organization’s strengths and weaknesses. You can dig into its share price, when it made job cuts, how it interacts with its local community, and how it responds during a crisis. You can see how it reacts when its competitors pull ahead or fall behind.

This data is essential for creating tailored cover letters and interview talking points. It can also help you find key people to reach out to. Yes, LinkedIn is useful. AI is often more direct. It does say it pulls from LinkedIn. But it also pulls from many other places and can help you brainstorm while you fill out your application.

Is it taking away our jobs? Or can it help you find one? It can definitely point you in the right direction and help you navigate the long road ahead. But you still need to do your own work.

How AI Can Help Communications Pros

Everyone asks What AI tools do you use? Does it help or harm your workflow? What do you need to consider when using it? Using AI can assist in many roles. The most important thing to remember is trust but verify. It is not 100 percent perfect. But it is getting there. For the record, nothing is 100 percent perfect.

I have been using AI for a variety of functions. One of the key things we need are solid media and influencer lists. Yes, there are the media relations platforms: Cision, Meltwater, and Muck Rack. I have used two of the three and tested the other. All have their merits and demerits. In many instances, what’s wrong with them isn’t entirely their fault.

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Thanks to the consolidation of the news market, the media landscape is changing. Reporters who used to cover telecom may still cover it. But add healthcare or earnings to their beats. Some of the top reporters who you worked with at Bloomberg News, Dow Jones, and The Wall Street Journal are now freelancing for them and writing for other outlets or doing work on the client side. Their @wsj.com email address is dead. Most are using Gmail. Keeping track of who is covering what, their news submission preferences, and deadlines is harder to track. The media platforms try. However, it is difficult. Also, some databases aren’t broad enough. While they offer international databases, they generally stick to major foreign cities and aren’t wide enough for some projects.

That’s where AI comes in. It is excellent for typing in the subject matter you want covered and asking who covers it nationally and in key geographic regions. More often than not, it can give you a fairly detailed list of reporters, their deadlines, and contact information. For me, this has worked better than the list-building exercises in the media databases mentioned.

I know some people who use AI to write their marketing materials. Should you? That’s your choice. I write all of the material on my Substack and WordPress platforms. If you used AI detection scanners, they’d say 0. Do I use AI to help me? Yes. I usually write everything and use various AI tools in Google and elsewhere to check readability and get ideas to shorten or further explain. It can also help you tailor it towards a specific audience.

Is this using AI to write your piece? Not at all. In the old days, you had fun, interesting brainstorming sessions, and people got together in conference rooms and mapped things out. These days we do it on Zoom or maybe via email or chat. It works. Sometimes it doesn’t. But for the most part, we are more independent and too swamped to do the classic sessions. I miss those. AI has been a great friend for brainstorming. It pulls data from a variety of sources and will tell you which audience it is appropriate for.

Is it taking the job away? Not at all. It is a valuable tool. Should you swear by it and drop your traditional reviews and edits? Nope. Use it like you use everything else.

The following are my other AI posts.

AI and Transcript Creation

AI and the Arts

The Happiness, Toils and Tribulations of AI

What Does AI Really Know About You?

AI and Transcript Creation

For those of you who read my prior AI posts, “The Happiness and Toils and Tribulations of AI” and “What Does AI Really Know About You,”I thank you. Now it’s time to jump into how well it does when it comes to making transcripts when you upload videos to YouTube.

A few days ago, as chairman of the Ten Mile River Scout Museum, I made a few presentations at our annual Alumni Weekend. One was to present a tile in honor of a deceased Scouter who made an impact on hundreds of youths. The other was the introduction of my board of trustees. Both were recorded on someone’s iPhone.

We uploaded the videos to YouTube and transcripts were created. In the first video, “August 8, 2026: TMR Wall of Fame Induction of John D’Arcy,” the only speaker was me. In the second, “August 8, 2026: Presentation of Museum Trustees*,” each of my trustees introduced themselves. We do a lot of work and have fun. We don’t take ourselves too seriously. Most of us have been friends for decades and love to joke around.

I was told by the person who recorded the videos that he placed them on YouTube. I was excited and took a look. YouTube automatically created transcripts. I was aghast when I saw the transcripts. Yes, it got some things right. But it misspelled many things. Before alerting me that it was live, it should have been checked. But it is not the end of the world.

I don’t think YouTube’s AI understands Brooklyn. Everyone in the video is originally from NYC. Many are from Brooklyn. However, as far as the other boroughs, YouTube doesn’t speak that either.

Several of our camps have Native American names. One of our now-shuttered camps was Nianque. One of our trustees said he started over sixty years ago in that camp. The transcript said, “Camp Miami.” We’ve all been there. Miami and a Scout camp in the middle of Narrowsburg are way different. Personally, I like my camp better. But have had many adventures in Miami. It spelled many first and last names wrong, as well as the titles.

We toyed around with editing the transcript. But it was time-consuming and, for some reason, more difficult on Macs v. Windows-based computers. Why? Who knows? You’d think it’d be easier and quicker on a Mac. Everything is. What did we do? We deleted them and uploaded again without transcripts.

Am I upset? Not at all. As a matter of fact, I am pleased. This was a great learning exercise. It is fantastic that AI is being put to work to create transcripts. They look nice and are perfectly placed at the bottom of the video. This taught us that you always need to check and verify. I do not doubt that as we move forward, this will get better. My other work with AI tools has proven that. We are on a learning curve, and we are learning, learning a lot.

*- These are the final videos.

The Happiness, Toils and Tribulations of AI

How’s It Working for You?

AI is here to stay. The best thing to do is to embrace it. A few weeks ago, I wrote “What Does AI Really Know About You?” and “Is AI Really That Smart?”

Time to move on and discuss my latest findings. I have been on several Zooms, a breakfast (the bagels and lox were good, but not from Brooklyn), and conference calls about it. AI helps with streamlining basic activities. In the media relations world, it is great to research reporters and publications. I have found it more helpful than the pricey databases (Cision and Meltwater) we all use. Yes, those platforms are incorporating AI into their system. Like all things moving forward with AI, it is getting there. Remember, once there were three TV stations – ABC, CBS, and NBC. Look at where we are now.

Many people are using AI to draft emails and corporate memos and to create visual aids. Does it take the human touch out of things? Sure. It is cookie-cutter style. When I upload these blogs to AI tools to see what it thinks, it makes important corrections by catching typos and offer suggestions.

That’s great. But it takes the personalization out. I mentioned characters from “E.T. – The Extra Terrestrial” in “Keys” on Substack. I mentioned Keys, played by Peter Coyote, and went to stay with Gertie, played by Drew Barrymore, who is a better character. In my opinion its true. Most people probably remember her telling E.T. to be good in her tearful goodbye.

E.T. at the Museum of Moving Image, Astoria, NY

I was personalizing my post. AI told me not to. It seemed to think personalization would be distracting or not flow. Did I cut it out? No. I cleaned up my reference, and all of a sudden, AI loved it. Go figure.

The holy medicinal waters at Coney Island

The questions raised are: how creative can AI get? I took a few continuing education writer classes with the Gotham Writers Workshop. Highly recommended. We discussed this. Our thoughts came back to the standard thinking with AI as it grows – Use It and Verify. Don’t completely trust it. But learn how it will help you move forward. It can help your creativity. Just like seeing certain waves at Coney Island when you are shooting images of the Polar Bears.

Sounds like the rule of thumb for everything. It is all a learning experience that helps us get smarter.

What Do People Want to Read?

Where Do Their Interests Lie?

By Mitchell Slepian

We all know we are swamped by too much copy. Whether it be news, fiction, non-fiction, or social media posts. We can agree that social media falls between fiction and non-fiction. We all know people who swear by it and believe everything that’s posted.

Some of you know, for many years, I have been working on a graphic novel. It is taking too long. I need an illustrator. For those of you following, Marc, Alana, Anat, and the rest of the bunch, I thank you. There will be more soon enough.

The questions on my mind are: What are people interested in reading, and how can I get them to read it? As a PR professional, I was taught that when pitching a journalist, I need to explain why a story is newsworthy and why readers will care. I remember creating the American Institute of CPA’s (AICPA) Economic Outlook Survey Index. The AICPA had an economic outlook survey. No one cared about it. Duke University and CFO Magazine partnered on one. Several other universities had a survey I wanted ours to reach new heights. At the time, we did it with North Carolina State University. I spoke to trusted reporters at Bloomberg, Dow Jones Newswires, and a few other media outlets. The journalists told me to create one index. I got approval and did it. I offered embargoed data to Bloomberg, Dow Jones, and The New York Times. All of them ran it. That was in 2011. The survey continues to run and gets top-tier media coverage. I have long left the AICPA. But now I was able to create something that people wanted to read.

I have been writing blogs on many topics, including but not limited to AI and how it is shaping our future, Coney Island, how people try to sit anywhere at shows and games at Madison Square Garden, Yankee Stadium, and other venues, the Staten Island Ferry, etc.

The Drop on the Cyclone, Luna Park, Brooklyn, NY

My blog about Coney Island and the Ferry got many clicks. The AI blog got several comments on LinkedIn. But one person read it. Weird. I wrote about LinkedIn. People did read it. Did it reach the numbers of Coney Island and the ferry? Not even close. I know from my PR work that certain industry trades carry a lot of weight. Their circulation numbers are not high. But consistent placement in those outlets leads to top-tier media, such as The Wall Street Journal.

The Ferry Sailing By the Verrazzano–Narrows Bridge

I know my blog posts are not at the level of the top trades and media. But I have a small but growing following. My AI post would have opened up new areas. Maybe we haven’t gotten there with AI yet. Or we are over exposed, and people are taking a break from reading about it.

The question remains: are people more interested in things that are changing and reshaping our world? Or, would they rather read about the things they grew up with and are closest to?